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Having an effective marketing strategy can be one of the most important things for any company, regardless of the industry. An effective marketing strategy will help clear up confusion on market objectives and can also be...
Gain insights from our experts at Golden Section. Discover the right questions when defining your Value Proposition and Customer ROI to your target market. You have the best product or idea in the world- ready and waiting for it's chance to shine on the market. You...
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...
How preparing for a fundraise can help founders avoid disaster Here is a scenario that is all too familiar for anyone who has orbited the small company and growth stage company management space. The Scenario An email hits your inbox at 9am on a Tuesday from a close...
